Patricia Craze   
Interior Designer  
Certified Home Stager


PMC Interiors
(602) 680-0928
patricia@pmcinteriors.com
Certified Home
Staging Experts by
State
Serving Greater Phoenix Arizona since 2003
Home Staging & Redesign
PMC
interiors
Virtual Staging FAQ
Copyright 2010, PMC Interiors
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What is Virtual Staging

Virtual staging is a way to showcase a room's potential
without the expense of furnishing or remodeling the space.  It
is done by recreating the room on a computer to produce a
color rendering of the finished room.

Can you change the flooring, wall color, etc.?

Yes, because we are recreating your room rather than editing
a photo we can show the potential of room by changing
flooring, opening a wall, etc.  Since the rendering is displayed
in the room a buyer can view this as a design plan that they
could consider implementing.  If displayed on-line the term
"conceptual rendering" would be on the image so the buyer
would know that the room doesn't look like that currently.

What size is the furniture?

A buyer is wondering if their furniture will fit in the room.  
Because our rendering is created from your room's
measurements rather than from a photo of your room all the
furniture shown is to scale and will actually work in the room.  
 The sizes of the key furniture items are displayed next to the
rendering so buyers can see if their own furniture will fit in
the room.  The furniture shown is based on items that are
available from furniture retailers, so a buyer could purchase
the items shown in the rendering.

Key Furnishings

Dining Table: 72 l x 42 w x 30 h
Bar Stools: 18" w x 18" d x 46" h
Flat Screen TV: 48" w x 30"h
Area Rug: 8' x 5'
 
How is the Rendering Displayed?

The virtual stage renderings are displayed in the room on an
easel.  They are also available in a digital format for use on
the internet.
 
What's included in the price of a rendering?

Our service includes a 90-minute on-site visit to fully
understand the room and the home's overall layout.  It
includes measurements and photos needed to create your
rendering. Also included is the mounting and display of the
rendering along with an easel that is on-loan while your home
is on the market.  A digital image is also available for your
use.
 
What does a rendering typically cost?

Prices for the first major room such as a living room, family
room or master bedroom start at $
250*.  If you would like to
show a
new concept for the same room such as a game room
also shown as a family room the fee is $
75.  If you would like
a rendering for another room in your home prices are typically
$
150 for each additional room.

*Prices are for rooms of average size.  Prices vary depending
on the size and complexity of the space.
 
Is Virtual Staging less expensive than
traditional staging?

Yes, it's much less expensive than fully furnishing a room
with rented furniture.  It can cost about $400 per month to
furnish a major room (living room, great room, etc.) in an
average size home. Plus delivery, set-up and pick-up fees of
about $500.  That's $1,700 for a 90-day rental vs a $
250*
one-time fee for a virtual staging of the same room.

*Prices are for rooms of average size.  Prices vary depending
on the size and complexity of the space.
 
When is Virtual Staging a good option?

1. When a major room such as a family room, living room or
game room lacks furniture and renting furniture would be too
costly or impractical due to a remote location.

2. When the existing furniture in a room detracts from the
home (wrong scale, dated style, worn out).

3. When you want to show several options for the same room
such a bonus room that could be an home office or a bedroom.
 
How long does it take to create a rendering ?

It typically takes five business days per rendering.  Lead
times will vary based on work load.
 
Before: Vacant Family Room.

A buyer wonders how they would set up this
room and if their furniture would fit.
After: Virtually furnished Family Room.

Now the buyer can visualize how they could
use the room and what size furniture will fit.